Hurley and Bar Refaeli Introduce the Little Black Bikini

Beach Culture Brand and Sports Illustrated 2009 Swimsuit Issue Cover Star Collaborate to Create this Summer’s Must-Have Swimsuit

LOS ANGELES, (April 28, 2009) – Taking a cue from the number one women’s wardrobe staple, the little black dress, Hurley and Bar Refaeli introduce the Little Black Bikini, a timeless essential for beaches everywhere.

The Little Black Bikini is the chic culmination of Hurley’s proven expertise in swimwear and globetrotter Refaeli’s experience modeling countless bathing suits for internationally renowned publications.

“Anyone who knows me knows that I am obsessed with finding the perfect little black bikini... always searching for a timeless, sexy suit with the best fit,” said Refaeli. “I have never been able to find the perfect bikini, until now.”

“Hurley clothes and swimwear have a sexy and effortless look and feel, so when you wear it you feel confident,” Refaeli continued. “I wanted to capture that with my version of the Little Black Bikini, and I am really proud of the final result. Women everywhere will have to have it. I won’t leave home without it!”

The limited-edition Hurley Little Black Bikini by Bar Refaeli will retail for $120, with a portion of proceeds donated to Boarding for Breast Cancer, a youth-focused non-profit that that promotes early detection and an active lifestyle as the best prevention for breast cancer. It will debut on May 1, 2009 at www.Hurley.com/lbb and select boutiques worldwide. As of June 2, it will also be available at select Victoria’s Secret stores nationwide.

About Hurley
Founded in 1999, Hurley is a leading youth brand rooted in surf, skate, art, music and beach cultures. Driven by creativity and freedom of expression, Hurley develops world-class products for guys, girls and kids, including sportswear, footwear, eyewear, accessories, loungewear, swimwear and wetsuits. A wholly owned, independently run subsidiary of Nike, Inc., Hurley’s corporate headquarters are located in Costa Mesa, CA, with international offices in Tokyo, Sydney, Barcelona and Bali.